Milwaukee Sheet Metal Workers Tackle Saltwater Fishing Adventure On USA Brotherhood Outdoors TV Series

Brothers Andrew and Ben Norberg of Milwaukee enjoy a Mississippi Delta saltwater fishing adventure when they appear in an episode of the Union Sportsmen’s Alliance’s (USA) Brotherhood Outdoors television series airing the week of Oct. 29 on Sportsman Channel.

The Norbergs, members of Sheet Metal Workers Local 18—part of the International Association of Sheet Metal, Air, Rail and Transportation Workers (SMART)—were chosen to appear on the show based on their passion for their profession, love of the great outdoors and pride in being part of the union brotherhood.

“Union membership means a lot to me,” Ben explains. “In my opinion, it’s the only way to work in the building trades because of our safety standards, training, quality of craftsmanship and comradery. Plus, I’m proud of being a union member because I’m third generation in the same local.”

Ben Norberg with a dandy bayou beauty.

“I am a third generation sheet metal worker as well, so the union way is in my blood,” Andrew adds. “Union membership has provided me with an awesome brotherhood and allows me to provide for my family. It means everything to us.”

Both brothers are also quick to donate their time and talents to benefit their local community and conservation. Andrew is a longtime supporter of Union Sportsmen’s Alliance fundraising events that benefit conservation projects and youth outreach, and is also involved in helping his union brothers and sisters overcome substance abuse and alcoholism. Benjamin has a history in wildlife habitat projects and is a member of Local 18’s volunteer organizing committee.

Together, the brothers have enjoyed many outdoor adventures over the years, and that tradition continued when the siblings sampled some of the South’s finest inshore fishing out of Venice Fishing Lodge near Buras, Louisiana. Catch all the exciting action when the Norbergs’ episode airs Tuesday, Oct. 30 at 4 p.m. Eastern, or when it re-airs Wednesday at 11:30 a.m., Saturday at 1:30 a.m. and Sunday at 11 a.m. Eastern.

Award-winning Brotherhood Outdoors is currently in its 10th season of whisking hardworking union members away on action-packed hunting and fishing adventures.

Produced by creative powerhouse Rusted Rooster Media, the series puts the spotlight on union members who are as passionate about the outdoors as they are about keeping the country running. Each episode takes viewers to the homes, communities and jobsites of these tireless American workers for an inspirational glimpse at their backstories before heading onto the water or into the field.

Andrew Norberg with a bull red of his own; one of many great fish taken on the brothers’ trip.

The 2018 Brotherhood Outdoors season features union members in pursuit of New Mexico elk, Wyoming pronghorns, Mexican permit and bonefish, Saskatchewan waterfowl and black bears, Louisiana redfish and trophy whitetails in Illinois and Ohio. Along the way, the show also offers snapshots of the USA’s community-based conservation, public access, outreach and mentorship efforts, which are executed by an all-volunteer union labor force.

For a complete listing of upcoming episodes, CLICK HERE. To watch episodes online, visit

Presented by Bank of Labor, Brotherhood Outdoors is also sponsored by the following unions, contractors and corporate partners: Buck Knives, Burris, Carhartt, Flambeau, Steiner, International Association of Machinists and Aerospace Workers, International Association of Sheet Metal, Air, Rail and Transportation Workers, International Brotherhood of Boilermakers, International Brotherhood of Electrical Workers, National Electrical Contractors Association, and United Association/International Training Fund’s Veterans in Piping Program.

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