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Thorogood Joins Union Sportsmen’s Alliance as National Conservation Partner and Official Boot Sponsor

April 6, 2020 in Articles, Conservation News, General, Press Release, Work Boots On The Ground

Thorogood’s American Heritage footwear is a time-tested choice of hardworking union members across the country. The Union Sportsmen’s Alliance proudly welcomes the iconic brand as a conservation partner and Official Boot Sponsor.

The Union Sportsmen’s Alliance (USA) proudly welcomes Thorogood Shoes—maker of legendary American Heritage work, safety and outdoor boots—as its newest sponsor and conservation partner.

Under terms of a multi-year agreement, Thorogood will support the USA’s Work Boots on the Ground conservation program as a National Conservation Sponsor and Official Boot Sponsor of the Union Sportsmen’s Alliance.

Headquartered in Merrill, Wisc., the employee-owned company has been making rugged, reliable and comfortable footwear for tradesmen and other hardworking Americans since 1892. Along with tough, well-fitting work boots, Thorogood offers an extensive line of outdoor footwear for hunting, hiking and extreme weather.

“Nearly 100 styles of Thorogood’s American Heritage work boots are handcrafted in America by union tradespeople, making this partnership a perfect fit for our organization and our members,” said Jay Stuart, USA director of sales and marketing.

“Thorogood and the Union Sportsmen’s Alliance are a match made in heaven,” said Bianca Boettcher, Thorogood marketing manager. “We couldn’t be more honored to be the official boot sponsor of the USA! Thorogood is proud to support union workers, who are longtime ambassadors of our brand. The Union Sportsmen’s Alliance’s mission of uniting the union community for conservation and community service is something we value greatly as a company.”

As a USA National Conservation Partner, Thorogood will help ensure continued growth of Work Boots on the Ground, which organizes union volunteers to complete conservation, public access, education, youth outreach and adult mentorship projects that would otherwise go undone.

Launched in 2010, Work Boots on the Ground has completed more than 230 projects in 31 states. The value of donated volunteer labor exceeds $1.5 million, while outreach events have engaged more than 13,000 participants,

“Union members who volunteer their time and talents are the backbone of the USA’s conservation, infrastructure and outreach programs,” Stuart noted. “Partners like Thorogood, who support the American worker and believe in our mission to preserve America’s outdoor heritage, are helping us expand our impact from coast to coast.”