Union Sportsmen’s Alliance & Burris Company Set Sights on Partnership


Nashville, TN—The Union Sportsmen’s Alliance (USA) is pleased to announce a new partnership with one of America’s shooting optics icons—the Burris Company.

Part of the Beretta family, the Burris Company recently joined forces with Steiner Optik—combining an unparalleled selection of award-winning scopes and binoculars perfect for sportsmen and women, military and law enforcement  personnel and adventurers on all seven continents.

“With record growth and participation for the USA in 2011, this unique partnership directly aligns Burris’ innovative spirit with our members’ interest in hunting and the shooting sports,” said USA Deputy Director Mike d’Oliveira. “We are particularly proud of the alignment of the U.S. made line of optics that Burris provides including the Black Diamond and Signature Select line of scopes.”

Showcased in a variety of traditional media formats available through the USA, Burris will be featured as the official optics partner of Brotherhood Outdoors, the USA’s popular TV show on Sportsman Channel. During the show’s second season (Spring 2012), each guest will receive an array of Burris and Steiner products to assist them with their episode.

The partnership will also be featured during the USA’s popular sporting clays and trap shoot series, which will travel to more than 25 locations throughout North America in 2012. Participants will be able to test out the Burris SpeedBead—getting a firsthand feel for using this unique optics system—as well as enter to win a variety of Burris/Steiner products at each event.

“The Burris Company is excited to partner with the Union Sportsmen’s Alliance in their efforts to get more people involved in hunting and shooting,” said Robert Siemers, General Manager at the Burris Company. “Both the Burris and Steiner brands offer premium optics that are a great fit for the USA’s TV show and shooting events.”

The invaluable assistance of partners like Burris and other great brands supports the USA’s goal of uniting the millions of active and retired labor union members, who hunt, fish, shoot and recreate outdoors into one of the largest sportsmen-based conservation organizations in the country.

For more information on corporate partnerships and sponsorship opportunities with the USA, contact Mike d’Oliveira at miked@unionsportsmen.org or 615-831-6796.

The Union Sportsmen’s Alliance (USA) is a union-dedicated outdoor organization whose members hunt, fish, shoot and volunteer their skills for conservation. The USA is uniting the Union community to expand and improve hunting and fishing access and wildlife habitat throughout North America. For more information, visithttp://www.unionsportsmen.org  or http://www.facebook.com/unionsportsmen.

For more information, contact:
Laura Bliss Morris
Public Relations Coordinator
Union Sportsmen’s Alliance

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