Union Sportsmen’s Alliance, Carhartt Renew Partnership Through 2018
FRANKLIN, Tenn. — The Union Sportsmen’s Alliance (USA) is proud to announce that Carhartt – the nation’s leading brand manufacturer of rugged work wear produced in the United States – has agreed to a multi-year renewal of its corporate partnership lasting through 2018.
“Carhartt is pleased to continue its partnership, now entering its fourth year, with the Union Sportsmen’s Alliance – an organization that aligns with our passion for hard work and love of the outdoors,” said Tony Ambroza, senior vice president of marketing, Carhartt. “The outdoor conservation efforts made by the USA’s union members are invaluable because they allow all of us to continue to enjoy hunting, fishing and other outdoor activities year round.”
According to USA Deputy Director Mike d’Oliveira, Carhartt’s established presence as an industry leader in work wear and its commitment to the American worker makes a continued partnership an easy choice. Between Carhartt’s Detroit-area headquarters and factories in Kentucky and Tennessee, the company employs more than 2,100 hard working men and women – including more than 900 United Food & Commercial Workers International Union members – who design, cut, sew, market and sell garments. Over the past 15 years, Carhartt has produced more than 80 million garments in its American factories and since its start in 1889, has never stopped crafting products domestically.
“Carhartt is a known, respected name in the world of hardworking men and women, and it’s easy to see why,” said d’Oliveira. “The standard of excellence is apparent, not just in Carhartt’s products, but in the way they support us as partners and value our members’ hard-earned dollars.”
Since Carhartt also produces American-made hunting and outdoors gear, USA members can truly depend on the quality brand for work and play, said d’Oliveira. Carhartt also sponsors the USA’s award-winning TV show Brotherhood Outdoors on the Sportsman Channel.
“Carhartt has never let us down,” said Brotherhood Outdoors co-host Julie McQueen. “We really put our clothing and gear to the test, especially during our long days in the backcountry. We know that if we need dependable clothing that’s meant for hard work, we choose Carhartt.”
The work wear giant also supports the USA and its members in the form of national promotional sweepstakes. The current promotion will send one USA member and a guest to the 2016 GEICO Bassmaster Classic with VIP access, Carhartt gear and $1,000 cash. In 2015, Carhartt sponsored an all-expenses-paid trip to the CMA Music Festival in Nashville for Carl Betancourt, a member of Sheet Metal Workers Local 67. The prize also included a Carhartt camouflaged jacket, bibs and pair of pants.
“Loyal, committed partners like Carhartt are a big reason our organization is successful in our mission to unite the union community for conservation,” said d’Oliveira. “From product donations to national sweepstakes, all the way down to shirts on our members’ backs, Carhartt truly does ‘outwork them all.’”
For more information on corporate partnerships and sponsorship opportunities with the USA, email d’Oliveira at firstname.lastname@example.org or call 615-831-6796.