USA Taps Rusted Rooster to Produce Brotherhood Outdoors

Jonathan Scaife, IAFF Local 3690, poses with his freshly-harvested white-tailed buck on the revamped Brotherhood Outdoors, which is now produced by Rusted Rooster Media.

FRANKLIN, Tenn. — Celebrating its 10th anniversary, the Union Sportsmen’s Alliance (USA) has enlisted outdoor television powerhouse Rusted Rooster Media to take over production of Brotherhood Outdoors.

Brotherhood Outdoors is entering its ninth season with new episodes on Sportsman Channel beginning in July.

Rusted Rooster, founded and operated by brothers Chris and Casey Keefer, is the production house behind TV shows Sheep Shape and Dropped. The group will produce nine original episodes of Brotherhood Outdoors for the third and fourth quarters of 2017, and nine episodes in 2018. Rusted Rooster also works with industry giants such as Buck Knives, PSE and Winchester.

Brotherhood Outdoors takes real, hardworking, American union members – selected through an application process – on a hunting or fishing trip of a lifetime, while highlighting their home and work lives. The show gives viewers a look at everyday people on realistic excursions. The show also offers a glimpse of the USA’s conservation efforts, which are executed by an all-volunteer union labor force.

With 2017 marking the USA’s first decade, its leaders decided a big, bold move for Brotherhood Outdoors was in order.

“Television offers our organization a way to highlight our members’ dedication to their skills, their families and their hunting and angling passions,” said Scott Vance, executive director, USA. “Rusted Rooster has a proven track record in outdoor television production and a vision that, I believe, will elevate Brotherhood Outdoors to a new level of excellence in television.”

According to Chris Keefer, Brotherhood Outdoors will be more focused on the individual guest each episode in order to build a deeper personal connection and a more intimate outdoor experience for viewers. In its first eight seasons, the show had a traditional, host-driven format, but the Keefer brothers have plans that are refreshingly non-traditional.

Brotherhood Outdoors is such a unique concept,” said Chris Keefer. “We have high hopes and great things in store as we work to make each episode a personalized cinematic story for each guest. We really want viewers to identify with the people on the show and see quality hunting and fishing trips.”

Active and retired union members can apply to be on the show by submitting the online application at

Additional episodes of Brotherhood Outdoors can be viewed at

About Rusted Rooster Media: Rusted Rooster Media is an award-winning production house based in Midland, MI. The creative team at “The Roost” is best known for their commitment to telling a great story, and their ability to mine out every last bit of human interest that can be found, from every angle.

Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at, Facebook, Twitter and YouTube.

2 responses to USA Taps Rusted Rooster to Produce Brotherhood Outdoors

  1. I love it! With Julie & DL off doing their own thing, I was wondering what direction Brotherhood Outdoors was headed. I now know…

    • I agree with Clay, We cherish the legacy of Dan Ackerman, DL & Julie. Rusted Rooster is our future with Brotherhood Outdoors. Let’s get it done.

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