Union Sportsmen’s Alliance Partners With Ardent Reels

NASHVILLE – The Union Sportsmen’s Alliance, North America’s premier hunting and fishing club exclusively for union members, and Ardent, one of the biggest names on the water and home to the most innovative casting and spinning reels, have teamed up to enhance USA membership benefits.

Ardent was founded on the principle of creating high performance fishing reels that can endure the test of time. Since its inception in 2003, Ardent has been committed to offering high quality reels with expert craftsmanship and is proud to be the only manufacturer of freshwater casting and spinning reels that are made in the United States.

The partnership between the USA and Ardent will extend across all communications platforms of the USA and target the millions of union members throughout North America who are passionate about fishing.  It also is a great example of how the USA extends union benefits beyond the workplace, to the woods and water. One of those benefits is an exclusive holiday offer from Ardent. When USA members purchase an Ardent XS1000 or XS600 reel this holiday season, they get their choice of a free SmartCull, Reel Kleen Cleaning Kit or Professional Parts Cleaning System along with an Ardent baseball hat.

“Ardent is proud to be an official partner of the Union Sportsmen’s Alliance,” said Ardent President and CEO Michael J. Brooks. “Ardent was founded to offer the American Sportsman a choice when purchasing top performance fishing reels and accessories—a choice to purchase high-quality products that are Made in the USA.  We are an American-owned company that employs only U.S. workers to manufacture our product, which is part of our commitment to strengthen American manufacturing.  As a result, we are able to offer the highest quality product that is priced fairly and supported by the only three-year warranty in the industry.  Ardent and the USA are committed to improving the U.S. economy through the creation of these U.S. manufacturing jobs.”

“Ardent’s dedication to producing top-of-the-line American-made products is something we at the USA greatly appreciate,” said USA Executive Director Fred Myers. “Our members understand the importance of supporting a company like Ardent and what it means not only for them but for future generations. We are proud to join forces with Ardent, and we look forward to working with them in the future to make membership in the USA an even greater value.”

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