Today, the Union Sportsmen’s Alliance (USA) and National Shooting Sports Foundation (NSSF) kicked off a mentor reward program to encourage union members to mentor 1,000 newcomers in hunting, target shooting or firearms safety in 2020.
Through its Hunting Heritage Trust, NSSF awarded the USA a $20,000 grant to implement the recruitment campaign, backed by NSSF’s +ONE Movement messaging, that motivates labor union members to share their knowledge and passion for these activities with someone new this year.
“We are excited about the projects funded by this year’s Hunting Heritage Trust Grant Program and are very much looking forward to working with the great team at the Union Sportsmen’s Alliance on recruitment efforts using the +ONE initiative,” said Jim Curcuruto, NSSF director of research and market development.
The agreement builds on the success of past partnerships between the two organizations. The 2020 mentoring program is modeled after the successful USA-NSSF Mentoring Rewarded Partnership of 2018, which introduced 1,500 youth and adults to the joys of hunting and shooting.
This year, the USA teamed up with Remington, Thorogood, Carhartt and Buck Knives to provide participating mentors the opportunity to win additional prizes. By posting their mentorship photos on the USA’s Facebook page, mentors encourage others to recruit new hunters and shooters while getting entered for chances to win a $100 Carhartt gift card, Thorogood boots, a Remington 870 shotgun and Buck Open Season Skinner for themselves and their mentees. A winner for each prize will be drawn at the end of the campaign.
“We are always honored to join forces with a great partner like NSSF—with whom we share so many values and goals,” said Scott Vance, USA CEO and executive director. “Our partnership with NSSF helps the USA expand our impact as we harness the passion, power and skills of labor union volunteers to impact the future of our outdoor heritage in communities across the country.”