The Union Sportsmen’s Alliance (USA) has expanded its communications department with the addition of Dan Johnson as the organization’s new public relations manager.
Created by and dedicated to union members and their families, the USA is stepping up its communications efforts to keep pace with a record-setting increase in projects and events aimed at uniting union members for conservation, outreach and community service.
“The Union Sportsmen’s Alliance is committed to extending our conservation impact, serving our growing community of union members, and calling attention to the increasing influence organized labor and union volunteers are having in the battle to preserve our outdoor heritage,” said Brian Dowler, the USA’s director of membership, marketing and communications. “With his union background, communications experience, and love of hunting, fishing and the outdoors, Johnson is a great asset to our communications team.”
A veteran communications and marketing professional, Johnson served as communications director of the North American Gamebird Association, senior editor of North American Fisherman magazine and public relations manager for Lindy Fishing Tackle.
He has worked closely with outdoor industry clients including Pure Fishing, Savage Arms, Federal Ammunition, The Bass Federation and Cabela’s, and collaborated with organizations including Wildlife Forever, Pheasants Forever and the National Shooting Sports Foundation to increase public awareness of the many threats to North America’s natural resources and outdoor traditions.
Johnson is also a proud past member of United Auto Workers Local 879, having worked three years on the assembly line in the body build department of Ford Motor Company’s Twin Cities Assembly Plant in St. Paul, Minnesota.
“I am honored at the chance to support the USA’s efforts to preserve our outdoor heritage, while sharing with the world all the great stories of hard-working union brothers and sisters volunteering their time and talents in the name of conservation, mentorship, public access and the betterment of their communities,” said Johnson.
The USA recently marked a number of milestones, including its 10th anniversary, 100th Work Boots on the Ground project and a decade of the USA Shooting Tour. The organization eclipsed all records for mission delivery and fundraising in 2017 and with the completion of a number of major projects across the country is on track to establish new benchmarks in 2018.
In addition to this historic growth, the USA recently forged strategic partnerships with the National Wild Turkey Federation, Pure Fishing, Pheasants Forever, Outtech and the Recreational Boating & Fishing Foundation, which will allow the USA to supply critical funding, materials and skilled union volunteer labor to a variety of conservation, recruitment and retention efforts.